Shopping Online/Offline @ Abercrombie & Fitch? (Don't)
Hyper-sexualized clothing retailer, Abercrombie & Fitch are notorious for what I call 'sexual marketing tactics'. Abercrombie is not the only one guilty of sleazy marketing tactics, there are others. In order to get a grasp of what these people do, we went back to a previous article that warned about their catalog entitled, "Field Guide". These companies don't just sell products (clothing,magazines,etc;) they promote lifestyles. The type of lifestyle they promote is all about sex. They take sex and use it as a weapon to distort what it really means. They help promote promiscuous sex, especially to kids.
From a past article(WND) : "Forty-five specific portrayals of sexual imagery in the first 120 pages, advice to the readers ... this is how the new Abercrombie & Fitch Quarterly titled "The Christmas Field Guide" begins its new quarterly magazine that is targeted to your 10- to 13-year-olds. The 45 images include overt portrayals of group sex, lots of teen and young adult nudity, men kissing, and teens /young adults frolicking in a river engaging in sexual activity in multiple group settings.
There website opens with this photo, which once again is pushing sex, not clothing. Abercrombie has been in the news quite a lot recently, albeit all negative. They were just sued for discrimination against a young woman with Autism . If that's not bad enough, they now face another lawsuit for discriminating against a muslim woman for wearing a hijab. They do have a policy for dress code, so I'm not sure if this case is real or another frivolous lawsuit. The American Family Association came out a couple of weeks ago asking them to pull a new line of shirts which pushes pornographic-themed material. This all comes at a time when sales are down. Who's doing their marketing? While I doubt they ring me up, I certainly could help them turn this around...
